GM Lashes Out At Labor Union For Critical Super Bowl Ad

A Canadian union took a bold step against General Motors in the Sunday’s Super Bowl broadcast – and GM is not too happy about it.

The Drive reports:

“Canadians who tuned in to watch the Super Bowl on Sunday were treated to a 30-second ad from Unifor, the country’s labor union representing auto workers, that called for a boycott against General Motors. The ad criticized the automaker for shutting down the Oshawa, Ontario plant as part of its massive restructuring announced in November despite the $10.8 billion bailout it received from Canadian taxpayers back in 2009.

On Friday, Unifor received a cease and desist letter from GM Canada lawyers demanding the ad be taken off of YouTube and broadcast TV, reports CBC News. The union, however, appears unfazed and the clip continues to be online as of Monday evening.

‘The commercial points out that Canadians have been loyal to GM and now the company is leaving us out in the cold,’ said Unifor president Jerry Dias. ‘We stand by the belief that if GM wants to sell here then it needs to build here and we will not be intimidated from sharing that message with Canadians in this ad.’

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