In September of 2017, the Jack Daniel Distillery sent its new Tennessee Rye out to a thirsty public. It was one of 20 new ryes to hit the market in 2017 and prompted “Men’s Journal” to exclaim, “Damn, Jack Daniel’s came out swinging.”
A new product launch will generate that kind of excitement, particularly when the entity doing the launching has more than 150 years of experience in the spirits business as well as the highest brand awareness in the industry.
Jack Daniel’s will have some smooth tastes on hand as the whiskey supplier during the Labor 411 Union Whiskey and Beer Tasting on Thursday, October 18 at the Hilton Philadelphia at Penn’s Landing. We’ll have an elegant sampling of union-made beers and whiskey on hand as well as delicious appetizers.
We’re especially pleased to have our old friend Jack Daniel’s supplying the whiskey. The Lynchburg, Tennessee-based Jack Daniel’s is the oldest registered distillery in the United States. The company makes such iconic products as Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select and Jack Daniel’s Country Cocktails. And now, Jack Daniel’s Tennessee Rye.
Part of the secret to their incomparable taste is, you guessed it, the barrels. Brown-Forman is the only spirits company in the world to make its own barrels which are manufactured at a cooperage in Louisville, Kentucky by the artisans from United Auto Workers, Local 3209. In 2017, we visited with UAW Recording Secretary – and 20 year cooperage employee – Patrick Wheeler. Read that blog here.
To learn more about the Union Whiskey & Beer Tasting or to buy tickets, click here.