- Created: Friday, 19 April 2013 17:24
By Sahid Fawaz
One of the best ways to support the growth of the middle class is to support good quality jobs here at home. That is why Labor 411 is leading the movement to generate greater awareness of products made by union workers. Through our “Buy Union, Buy American” social media and web campaign, we hope to reach millions of consumers and educate them on the value of union-made products and services so that they can make informed decisions at the checkout stand.
Last week we kicked off the campaign with “Support Steelworkers Week.” We highlighted the products that their members make, ranging from tires to cookware to tools. The response was overwhelming and we ended up reaching over 300,000 people with our social media campaign. The increased awareness that we generated is a great first step in getting the word out about Steelworker-made products.