By Sahid Fawaz
McDonald’s loves to tell its poverty-wage employees that they are valuable team members who are a part of a family. It’s going to have a hard time keeping up that line with its new announcement.
“As McDonald’s seeks to modernize its business, the company is placing a big bet on mobile and other tech platforms.
McDonald’s has been systematically adding self-service ordering kiosks and table service to stores as it works to ‘build a better McDonald’s.’
“What we’re finding is when people dwell more, they select more,” CEO Steve Easterbrook told CNBC on ‘Squawk on the Street’ on Monday. ‘There’s a little bit of an average check boost.’
In fact, the company plans to upgrade 1,000 stores with this technology every quarter for the next eight to nine quarters.
‘If you think about only two years ago, if you were a customer there were two ways you can get served at McDonald’s,’ Easterbrook said. ‘You walked to the front counter and line up and take your drink and find a table or you go through the drive through. We’re introducing many options. They can order through mobile, they can come curbside and we’ll run it out as well as the existing traditional ways. You can pay in different ways and customize your food in different ways. I think we’re trying to add more choice and variety.'”
For the rest of the story, visit CNBC here.