Talk about a new brew, but I’ve got a feeling this one will sell.
There have been a multitude of stories about heroic responses in the face of the COVID-19 (coronavirus) pandemic. And who doesn’t love a business that doesn’t just put its workers first, but the whole community!
Hats off and bottoms up to Anheuser-Busch, the self-anointed King of Beers, which is now going into a different branch of the alcohol business. The company has announced that it will begin producing bottles of in-demand hand sanitizer at its Van Nuys, CA and Baldwinsville, NY facilities. This will be in addition to producing brews, so those of you who are around Roscoe and the 405 freeway, expect those yeasty smells to be even more pungent.
Anheuser-Busch will work in partnership with the American Red Cross to determine the areas of greatest need.
“As we have in the past, we are leveraging our capabilities, our relationships and our reach to provide assistance to those in need,” U.S. Chief External Affairs Office Cesar Vargas wrote in a memo quoted in the Los Angeles Daily News. “We are in this together and there is more to come.”
This is a hell of a good idea and, as it turns out, not entirely an original one. Parade rounds up a list of distilleries all over the country that are doing the same thing. Many of them are giving out quantities of the sanitizers to local businesses and first responders with whom the distilleries have relationships.
Here’s hoping that nobody gets careless and accidentally bottles the hand sanitizer in a tall one or drops the brew into a squirtable container.
Sterilize responsibly, everyone!